Target to Drop “Offensive” Gender Labels From Kids Sections in Latest Case of Political Correctness Gone Awry


In yet another case of political correctness gone awry, the retailer Target has announced its intention to phase out gender labels from several kids sections after “outrage” from customers. According to Bloomberg, the apparent outrage boiled over when an Ohio mother posted a photo on Twitter in June showing a sign for “Girl’s Building Sets”, similar to the type sold by the company Goldieblox, directly adjacent to a sign for regular “building sets”.

“It stood out to me as a good example of the way our culture tends to view boys and men as the default, normal option and girls and women as the specialized option,” Amy Bechtel, the Ohio mother in question, told CNN at the time.

According to a statement posted on its website, Target announced several changes aimed at placating customers. In the children’s bedding area, for example, “signs will no longer feature suggestions for boys or girls, just kids”. In addition, Target has pledged to remove “reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves,” in toy aisles.

The attempt by the far-left to eliminate “offensive” gender labels is not unheard-of. The Lincoln Public Schools District in Nebraska sought to end usage of words like “boy” and “girl” due to their allegedly offensive manner; rather, all children were to be called “Purple Penguins”. The school district ultimately scrapped the proposal after outrage from parents.

While some toys and other products are marketed as for boys or girls specifically, there is no law that prohibits a parent from buying their daughtera Darth Vader costume. However, those leading the gender labeling crusade are not content with ending labels on toys or other products; the mere mention of the words “boy” and “girl” are now being construed as offensive. The very notion that boys and girls are different in any way is now an offensive and sexist statement. It seems that the most radical gender labeling crusaders will not be satisfied until we are a completely unisex society with absolutely no distinguishable differences between men and women.

Of course, their attempt to end “gender division” in the name of “equality” will not stop the far-left from promoting racial, ethnic and class division to ensure we are all too busy fighting with one another to notice control of our government and both political parties have been usurped by off-shore mega banks, the military-industrial complex, and other crony corporate interests.

Clifford Cunningham is a freelance writer from Massachusetts. He served two terms as a City Councilor in his hometown near Boston, leaving office in January 2016. He also contributes to Infowars.

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